Project:
Catkin
brand identity | squarespace website overhaul
Rachel Petheram initially worked with me during a marketing and brand intensive in the autumn of 2020. Following the global pandemic, she recognised a need to pivot her business and sought my guidance.
During the intensive, we identified that her brand identity was in need of a major overhaul. We decided to review her branding foundations, along with the visual representation of her brand. We aimed to create something that reflected her unique character, her effortless style and the future direction of the brand.
We also decided to give her existing Squarespace website a complete overhaul in line with the new branding. We improved the user journey sitewide and made the online booking process for her clients much more straightforward. We are so happy with the results!
THE BRIEF:
CLIENT TESTIMONIAL:
"I have been running my business for 14 years and have been considering a rebrand for a while to reflect a change in focus in my business. Laura was recommended to me and after following her for a while on social media I liked what I saw and asked for her help. I absolutely cannot fault her service. She is incredibly professional and clearly very experienced and totally understood what my business was about and what I needed to do to move forward. The branding exercise was detailed and really pushed me to think about my brand in a way I hadn't ever really engaged with before. The results are absolutely beautiful - it represents my business as I've seen it in my head for a while but have been unable to express in the branding - it makes me want to step up and make sure my business is everything the branding says it should be. I am really happy that I contacted Laura and if you are looking for an experienced, insightful professional then I recommend that you do too."
