Project:
Freedom & Foliage
BRAND IDENTITY | Showit website development
Bryony is in the process of launching Freedom & Foliage, a brand-new and experience led business, after leaving her corporate role earlier this year.
She is creating the most beautiful floral and nature-based workshops and needed to create a visual identity that reflects her values and priorities.
We worked together to create a gorgeous brand identity that centres around the ampersand, which is decorated with hand-drawn floral elements. We've created multiple versions of the logo, to give Bryony full creative control over her marketing and brand output in the future.
We also provided some creative direction for her brand photoshoot, to ensure the colours and tones were really in-keeping. We think the results are truly beautiful.
THE BRIEF:
the website:
We've also built a new Showit website to complement the new visual identity for the brand. It features gorgeous design, a simple user-experience and an integration with Powr to power her e-commerce, so her workshops can be booked online.
Bryony said, "Laura has absolutely captured the essence of my business through the beautiful branding as well as really listening to my vision and needs in developing the website. Laura has brought so much knowledge and expertise to the project, as well as dedication and patience, for which I am extremely grateful."
