This quote from PJ Ladd sums up my whole approach to building a marketing and brand strategy for your business. Seems simple enough?
But as a business owner, I know how challenging it can be in reality. You're the butcher, the baker, the candlestick maker - and apparently also the marketing coordinator for your brand. That wasn't the job you signed up for, right? It's tough, exhausting and it can be disheartening too if your marketing efforts just aren't working.
Your focus needs to be elsewhere in your business, doing the thing you're bloody brilliant at. But this often means that your marketing plans fall by the wayside. Marketing ultimately drives revenue, so it's crucial to get it right.
I've developed this Marketing Starter Kit course to give you a step-by-step framework to follow for your brand. I want to remove your stress, make marketing fun again, and help you achieve the results you really want. It's taken me ten years to reach a point in my career where marketing strategy is simply second nature, and I want to help you feel the same way. And trust me - you really can!
"Respect the building blocks, master the fundamentals, and the potential is unlimited."
Do I actually need a marketing strategy for my brand?
I'm ready to enrol in the course
Successful marketing helps to drive new eyes onto your brand
Repeat customers are fantastic, but building your audience consistently is a great way to sustainably scale your business. We want to be getting your brand in front of new eyes every single week. This helps you to replenish your potential lead list on a regular basis, maximising the chance of sales.
a marketing plan will remove stress and save you time
Now, whilst this course and the associated work will take a little bit of time to complete, it'll be worth it in the long run. No more last-minute panic posting, no more time wasted scrabbling around for something worthwhile to say. Do the leg work up front and your day to day becomes so much easier.
Strategic messaging will result in more revenue
If you consistently hit your audience with random posts and vague promotions, you might be lucky and get a small number of conversions. But if every time you speak to your audience, there's a purpose behind it, I promise you, revenue will increase as a result. Make life easier for you and your customers.
The right strategy can create proper alignment in your business
I'm a firm believer that when we are operating our businesses in alignment with ourselves, that's when we truly hit our zone of genius. Building a brand and a marketing strategy that plays to your strengths and caters for your development areas will make you so much happier. The results will speak for themselves.
enrol today for £97
Here's what I'm going to teach you.
Brand and business foundations
In the first module of the course, we'll dig into your brand and business foundations to ensure you've got all of the right elements in place before we get started on your marketing strategy. We'll cover things like your branding, ideal client discovery, finding alignment, and competitor/market research.
Goal Setting
I'm going to teach you a goal planning framework to improve both productivity and focus in your business. This structured approach works for both product and service-based businesses. It will give you a new approach to tackling both the day-to-day running and big projects within your business.
Marketing Channels & Comms Strategy
Modules 3 and 4 focus on the good stuff - identifying your marketing channels, ideal client pain points and your content pillars. I'll guide you through a recommended combination of marketing channels for your brand. We'll start mapping out your next 12 weeks of marketing strategy too.
Measuring Success & Celebrating Wins
In the final module of the course, we'll talk about how to measure success. This can be done via a range of performance metrics and I'll show you how to find the numbers that really matter in your business. Plus, we'll touch on some mindset work in the last lesson of this jam-packed course.
How is the course taught?
Self-guided and self-paced
So, this course is a self-paced and self-guided resource. This means you can access the course content as and when you have the time. There's no deadline, no time limit and no pressure. Work through the lessons and you'll also find PDF workbooks in each module to support you.
Audio, video and text-based lessons
Each module is split down into several lessons, with a summary at the end which gives you an overview of what you've learned. The course content is primarily delivered by video and audio. However, you'll find the slides and the transcript for each video in each lesson. So, if you prefer learning by reading, you can do this.
Dedicated course log-in area
The course is hosted on Thinkific. When you enrol in the course and make your payment, you'll be prompted to create an account. Once you're logged in, you'll be able to access the course. In the course player, you'll find everything you need - modules, lessons, videos and resources.
Updates for life
By purchasing the course, you'll receive all of the curriculum updates if things change in the future. You'll be able access any new content that comes out by simply logging into Thinkific and accessing the course. I'll drop you an email too, so you'll know if anything has changed.
The Marketing Starter Kit course is the perfect place for you to begin with your marketing strategy.
The course itself is split into the following:
So, what does the course actually include?
5 Course Modules with 16 Core Lessons
5 PDF Workbooks & 2 Spreadsheet Templates
Almost 1.5 Hours of dedicated audio Tuition
Sounds pretty amazing!
let's get started
Last night, for a fun Tuesday night activity, I added up all of the courses / ebooks / subscriptions/ memberships and apps that I have purchased since starting my business TWO MONTHS AGO and it's nearly $1,000! But legit, the only once I've bought that I've found mind blowingly useful is yours. No joke. Some of the others have been complete dud, others have like maybe one thing that I got from it, but yours is next level! You should be really proud of it and know that it's really clarifying. So thank you for producing it!
Kirsten - KP Virtual Assistance - December Course Student
"I'm at the "celebrating wins" section, so that's a win right there! I sent an email to my mailing list, and for the first time ever, scheduled an email to my list. Double win! I created a this or that for my stories, to post later. Fab marketing day for me today! Honestly - it was a fabulous course. Clear. To the point. Useful.
Katelia - Katelia Jewellery - December Course Student
"Working with Laura has been absolutely wonderful! She is supportive, knowledgeable and very easy to talk to. Laura listens to what you need and responds sensitively to the way you work. Her feedback is valuable and actionable, cheering you on as you develop and grow in business. Just invaluable. I couldn’t wish for a better mentor."
Amanda - Wild Birch Studio
So, every lesson is delivered with a combination of a video tutorial, the full text transcript and a workbook prompt. Work through the content slowly and mindfully. If you get into a real pickle, you can always find me over on Instagram, and I'll do my best to support you through it.
This is a lovely chunky course! There are 16 core lessons, ranging from 3 - 12 minutes each, split across 5 modules. I would recommend
taking your time with this course to get the most out of the experience.
If you're looking for a self-guided, self-paced resource, this is the perfect option for you. If you're looking to finally get some structure, focus and strategy with your marketing and branding, I'd highly recommend enrolling. If you think you'd benefit from 1:1 support, you might like to consider an intensive or my mentoring programme instead.
Once you click through to purchase the course, you'll be taken to my Thinkific landing page where you can create an account. You'll then be able to checkout and the course will be immediately accessible for you. If you need to reset your password at any point, you can do this via the Thinkific platform. Payments can be made using a credit or debit card, or via PayPal.
The price for the course is £97, which is roughly $125 USD or $190 AUD. The course enrolment includes updates for life, so if you invest today, you'll always get the latest changes and any future bonus content.
