Project:
MY Structural Integration
BRAND IDENTITY | WEBSITE AUDIT & IMPROVEMENTS
May approached me after discovering my brand via Facebook and we connected personally. She knew she wanted to overhaul her brand identity as her previous logo just wasn't doing her business justice. It felt a little corporate and didn't encapsulate her brand values.
We went through an extensive discovery phase and developed a new visual identity that integrated tensegrity into the icon. This is highly relevant to May's business and reinforces what she works on for her clients.
I also did a thorough audit of her existing Wordpress website. I went through each page and analysed the user journey, design and message, providing May with extensive feedback. She took on board my comments and made a large number of improvements, along with rolling out the new visual identity. I am sure we'll work together again very soon.
THE BRIEF:
CLIENT TESTIMONIAL:
"I was seeking a brand and logo facelift and found Laura through a mention on a Facebook group. From the first moment of landing on her website, I was hooked! I was impressed with the strength of her brand and the sincerity therein; I also resonated with all the business advice that Laura posts on her social media. I just knew - I wanted to work with her! The branding questionnaire was in depth and the concepts I was provided with were professionally put forward and spot on. I don’t know how Laura did it, from some words on a page, she came up with a design that was nigh on 85% close to what would turn out to be my logo. The tweaking process was seamless, all my comments were taken on board and the results were better than I could have ever hoped for. My website audit was insightful, practical and thorough. I reflect now on how we both worked together to help me create my brand and logo and I am so proud and very happy with the result. I feel that it embodies me and my business, thank you for this gift!"
