Sima is a truly inspirational woman, mother and campaigner. After being diagnosed with bowel cancer at the age of 34 and whilst pregnant with her first child, she went through an extraordinary journey. Her brand, Navelgazer, was born from a desire to document, educate and inspire others who are experiencing the same diagnosis. The blog aims to be an honest account of her journey to remission.
We worked with Sima to create a meaningful brand identity. This included a hand-drawn icon with a nod to the stoma - an important symbol for Sima and the topics she talks about.
We also developed a beautiful Showit website, with a Wordpress blog integrated. This will allow Sima to talk about her experiences and educate others around her.
"I'm really thrilled with it and it achieves so much that I could never have managed myself. I think the way my story and the top tips have been organised is really good. It is so much more interesting than just being a load of text and I'd never have been able to come up with that concept or to make it happen. Thanks for all your work on this. You have done an amazing job!"