Project:
Rachael Bruford Coaching
Brand identity | Flourish programme client | website strategy
Rachael approached me about an overhaul to her branding. She knew that a major transition in her business was needed and the branding was the start of that journey. I worked with my designer to produce a new visual identity for the brand, along with revisiting crucial foundational elements like her tone of voice and ideal client. I produced a beautiful new colour palette, recommended typography, and a range of logo variations to suit different formats. There is even a beautiful new brand pattern for use across various marketing mediums.
We went on to provide a full 8 week coaching programme for Rachael as she worked through a wide range of elements in her business including her new Showit website. We provided strategic guidance on this, along with some design input to ensure the website flowed beautifully and integrated her two new nurture sequences in a seamless way for potential new clients.
THE BRIEF:
CLIENT TESTIMONIAL:
"I contacted Laura during a very stressful time in my life, when my business was in transition after an international move. I wanted a fresh new look to celebrate the new start and slightly different direction I was planning to take. I had some ideas but needed assistance after trying to do it myself. I could not be happier with my rebrand! Laura came up with some amazing ideas and really 'tapped in' to what I was all about even though I couldn't articulate it. My feedback was always taken on board and every step of the process was really exciting. Having a new logo and branding has given me a lot of excitement and confidence about the future of my business - thank you!"
