Project:
The Career Connection
Website Development | Brand Identity |
Strategic marketing support
The Career Connection required a complete brand identity overhaul.
I worked with Lisa, an experienced HR professional and passionate entrepreneur, to develop a new visual identity for her brand.
This included her logo, colour and texture palette, brand typography, image guide, purpose, mission and values.
I also developed a fully responsive Wordpress website to represent the brand within the career coaching sector.
Pre-launch, I helped to coordinate a content marketing strategy, assisted with the implementation of email marketing using Flodesk, provided strategic guidance on Instagram, and reviewed marketing materials.
THE BRIEF:
CLIENT TESTIMONIAL:
"Thanks for all your help. I really enjoy working with you and am so grateful to have you on this journey with me. I’m great at avoiding doing stuff on my own but somehow knowing you’re supporting me is helping me to move on and stop procrastinating!"
