chieving organic growth is the ideal scenario for making your small business dreams come true, allowing you to thrive in both your personal and professional life. Stay tuned to learn the tried and tested secrets of how to put this into practice step-by-step.
Organic business growth simply means solely relying on your business’ internal resources to produce long-term, sustainable growth – the bread and butter for any business owner.
This typically encompasses multiple development stages such as expanding your product sales and customer base, developing new products, onboarding new staff and expanding existing business models. In turn, this can lead to reducing overall business costs and improving operational efficiency.
The catch? Organic business growth doesn’t happen overnight. If you’re a client of mine, you’ll know that this is something that I say a lot, but it’s super important to remember. Just like most good things in life, you have to stay focused to get the results that you want, and unfortunately, doing business isn’t any different. But it doesn’t have to be complicated.
To give you a little context to my own organic business growth, starting back in January 2020, I had turned over less than £4,000. Even with 10 years of senior marketing experience under my belt, I never actually owned a business of this scale before. I knew that owning a business would be super challenging on my own as I was so used to having the comfort of a corporate team environment.
So what did I do? I knew that to succeed, I needed accountability to keep myself on track with my goals and took the leap – I invested in a business coach. Even when my business wasn’t generating nearly enough income to live off full-time, I knew holding back from business investments would also not help matters.
If there is an investment that you know is keeping you on target with your business goals, and something you would hugely struggle without, it’s worth having. Even if you might not view it as a necessity, we aren’t machines! We need to get our self-motivation and accountability from somewhere right? Whether that’s a business coach or membership space, discover what’s right for you.
If you’re living in the UK, you’ve probably heard about the dreaded spike in energy bills and cost of living – yikes. After surviving this pandemic for the last 2 years, it’s definitely not welcoming news for us, small business owners.
With that being said, it’s important to remember that we need to stay invested, even when things get tricky financially… If we allow all of our investments to grind to a halt, it’s likely that our momentum and self-development will slow down too.
If you really need to cut down on costs, try writing out a list of all of your current business investments and expenses. Then order them in terms of priority and from there, whittle it down to what to keep, modify or remove, depending on the value they bring. For example, does it make sense to cancel a business membership or software subscription, or can you possibly trim things down elsewhere?
I was still juggling a full-time job when I launched my business alongside coaching and client work, so I’ve been there and understand how it feels to struggle financially. I also did this with my very first business, which was extremely labour intensive (magazine and blog) where I was working a full-time job and then packing and shipping magazines on my kitchen floor at night!
Whilst staying accountable is a huge part of achieving organic business growth, the other key thing is to ensure that you stay consistent. I’ve always tried to maintain longevity in my business development plans, along with my brand and marketing efforts
For example, I’ve remained with the same business coach and membership spaces since I launched my business. In doing this, you gain familiarity and a sense of community that helps keep your motivation levels up. In my eyes, this is a huge moving part in becoming successful.
Remember, if you’re jumping from coach to coach or program to program, it can result in a scattergun approach and inevitably impacts your business as a whole. If you’re not sure where you are with your business investments, this will reflect on your internal business performance too.
Consistency matters elsewhere too. Think about it this way: if you walked into a coffee shop and saw that there were menu items missing that were advertised on the board outside, or the coffee cups all had different logos and imagery, you’d be confused right?
That’s how it feels for a potential customer or client if they come across your business online and see that your business is being pulled in all different directions. Stay focused on that longevity and it will pay off!
Whilst I’d never encourage you to live beyond your means or put yourself into debt in order to move your business forward, it’s crucial to remember that running a business without any investment is incredibly difficult.
Ultimately, investments such as systems, software, suppliers, training and business development are all things that you’ll want to invest in to help you progress within your business.
Personally, as a business coach and marketing consultant, I’ve always seen better results when I’ve invested in my own 1:1 coach and had that structure and accountability to help me.
The benefit of certain investments, such as a membership space, is that they allow you to access things that you might not otherwise be able to. For example, the facilitator can bring in guest expert speakers, which you might not be able to afford 1:1 support with. Being a part of something like this is an excellent way to still access this expertise via a low-cost alternative.
If you’re feeling a bit unsure about the different types of investments/support that’s out there and what would be the best fit for you, from high to low ticket investments, take a read of my guide below.
Best for direct accountability and tailored business support, giving you access to someone in your back pocket who is super invested in your entire business. Our 12-week Flourish programme is designed for the soulful, creative entrepreneur who wishes to take a big leap with their business. It’s great for those who have just launched too and need a helping hand from day one.
Best for offering a sense of community and connection, as well as being a place for finding like-minded individuals for support and collaborations. Plus, you can access other trainers/strategists you wouldn’t be able to access normally. Blossom is a soulful membership and community space designed with you at the heart. Join a collective of like-minded, creative business owners to build an aligned brand and master your marketing. It’s great for those who long for deep connection and gentle accountability.
Great resources for self-motivated individuals who like to learn at their own pace in their own environment. It does however require 100% commitment from you to get it done! My Marketing Starter Kit course and The Power of Branding eBook are great options for aspiring and early-stage founders who want a step-by-step framework to follow for their brand for their marketing or branding.
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